What exactly is a custom media wall?

A media wall is a made-to-measure wall that integrates your TV and fireplace into a seamless unit. All cables are neatly concealed, creating a clean and luxurious look. Most often, an electric fireplace is used, but a bioethanol fireplace is also an option. The result is a true home cinema experience with a touch of luxury.

A media wall is typically built from a wooden or metal frame and finished with MDF, plaster, concrete-look panels, or natural stone. There is a wide choice of materials and finishes—from crisp white to concrete ciré, wood veneer, ceramic panels, or black designer panels. Thanks to its modular design, you can tailor the look to perfectly match your interior style.

What types of media walls are available?

Media wall with electric fireplace

This is the most popular option. Electric fireplace don’t require a flue, are easy to operate with a remote control, and provide realistic flame effects without any fire hazard. Some models even include a heating function. 

Media wall with bioethanol fireplace

Want real flames without a chimney?, A bioethanol fireplace is a great choice. It runs on liquid ethanol and produces natural flames without smoke or odor. Note: these fireplaces require good ventilation and are best for occasional use to create ambiance.

Media wall with water vapor fireplace

A media wall with a watervapor fireplace offers a realistic flame effect using logs and mist "smoke." If you don’t need heat, this option is perfect. It’s also safe for children and pets since there’s no real heat, and you can pass your hand through the mist.

Media wall with three-sided or see-through fireplace

Want extra fire visibility? Choose a fireplace with multiple glass sides. This lets you enjoy the flames from various angles. Perfect for open-plan spaces or between two rooms.

Media wall with soundbar and fireplace

For the ultimate experience, opt for a cinewall with a fireplace, TV, and soundbar. Combine warmth and premium sound for a true home theater vibe. 

Storage space in and around your design cinewall

If you need extra storage, you can extend your cinewall with tall cabinets on either side of the media wall. This transforms the media wall into a full wall unit—both a centerpiece and a practical storage solution for the whole family. Ideal for toys, tableware, binders, or cozy blankets. Especially in smaller homes or apartments, this is a smart way to maximize space—using vertical storage instead of extra furniture.

A media wall often serves as the foundation of the entire fireplace unit. The wall and built-in furniture offer space for electronics, soundbars, cables, game consoles, remotes, and other accessories. 

Open shelves and niches

In addition to closed storage, many people choose to add open shelves or niches to their media wall. These can be placed to the left, right, or above the TV and fireplace, depending on the design and available space. Niches are perfect for displaying home accessories like candles, vases, plants, or books. For extra ambiance, consider built-in LED lighting. It adds a luxurious touch and highlights your personal style—especially when paired with a fireplace for a warm, cozy effect in the evenings.

Add even more luxury

Want to take it a step further? Equip your media wall with extras like a built-in wine cooler, a bar niche, or even a hidden fold-out workspace. With custom solutions, the possibilities are endless. Whether you're furnishing a compact city apartment or a spacious villa, there’s always a design to match your needs. And because the entire unit is integrated, your interior stays clean and organized.

A valuable investment

Storage within your media wall also adds value to your home. Potential buyers or renters often look for smart, stylish solutions in smaller spaces. A well-designed media wall with integrated fireplace and storage is seen as a premium feature that enhances any living space. Whether you choose a prefab model or a fully custom-built version, a cinewall with storage is a lasting investment in comfort, aesthetics, and functionality.

FAQs about media wall design

Can I build a media wall myself?  Yes, if you're handy! Many DIYers build their own cinewall using a wooden frame, plasterboard or MDF, and a fireplace of their choice. It’s essential to have a solid plan, including space for ventilation, cable routing, and lighting. Prefer professional results? Consider hiring a certified expert through platforms like Zoofy.

How much does a media wall cost? A basic DIY cinewall can start around €1,500 (excluding fireplace and TV). A high-end, custom-built media wall with integrated fireplace, cabinetry, and lighting can cost between €5,000 and €8,000 or more. Prices vary based on materials, size, fireplace type, and whether you DIY or hire a pro.

Which fireplace suits my media wall best? That depends on your needs. Electric fireplaces are the safest and easiest to install. Want real flames without smoke? Go for a bioethanol fireplace. Keep in mind that bioethanol models require good ventilation and fireproof materials—especially if placing a TV above.

The full cost of a media wall: from budget to custom luxury

So, what does a cinewall really cost? The answer isn’t simple. Prices can vary widely depending on the design, finish, materials—and, of course, the fireplace.

Media wall prices range from a few hundred euros to over €10,000. Here's why:

• Fireplace type: Some suppliers use budget-friendly fireplaces that look unrealistic. If you want a lifelike flame, like an Opti-myst water vapor fireplace or a high-quality bioethanol fireplace with ceramic stone, you’ll pay more—but the result is far more impressive.
• Custom vs prefab: Prefab media walls are quicker and cheaper but offer less flexibility. Custom designs match your interior perfectly—but cost more.
• Materials: MDF with foil is cheaper than wood veneer or painted finishes. Extras like LED lighting, soundbar compartments, or glass shelves increase the cost.
• Installation costs: DIY saves labor costs but requires tools, skill, and time. Hiring a professional ensures safety and quality but adds to the budget.
• Finish quality: A seamless plastered or painted surface costs more than a basic painted wooden frame. Luxury elements like molding, natural stone, or marble-effect panels raise both appearance and price.

Partnership with Zoofy – Build your custom media wall

To make the process easier, we’ve partnered with Zoofya platform that connects you with certified professionals to build and install your dream cinewall. You decide what to outsource—just installation or the full project.

Zoofy works with experts across the Netherlands, offering transparent pricing and verified customer reviews. Book your appointment directly, and know exactly what to expect—no surprises.

User testimonials

"Our media wall with electric fireplace is the highlight of the living room. The combination of TV and fire creates a cozy vibe every night." — Lisa from Amersfoort

"Built it myself using a step-by-step guide and YouTube. The result is amazing!" — Bart from Breda

"Hired someone via Zoofy to build a media wall with a Fogo Forest fireplace. Everything was done in two days. Super clean finish." — Maarten from Eindhoven

"We went with a bioethanol fireplace since we don’t have a chimney. We’re so happy with the real flames!" — Julia from Zwolle

Watch out for quick deals: quality over speed

Online, you’ll often see ads promising a complete media wall—including fireplace—in a single day. The price may look tempting, but be careful. Many of these use low-quality fireplaces with unrealistic flames and poor finishing. Visible seams, cheap materials, and a poor fit can all ruin the final look.

A media wall is an investment in your home meant to last for years. A cheap, quick fix might look okay at first but can cost more later if you need upgrades. Always choose quality, and think carefully about what truly matters to you. 

Have your media wall installed by Xaralyn

We’re happy to provide advice. Visit our showroom to view all suitable fireplaces and media wall setups. Our advisors are happy to show you different configurations and help you select the right materials. clear step-by-step instructions and build your own media wall in no time. If you're not able to visit our showroom, then schedule a video appointment instead.

Visit our showroom and make your appointment!